Recently I visited the Riviera Maison showroom in Aalsmeer, the Netherlands, for the presentation of their 2011 Spring Collection.
The new collection is based on different themes such as Yacht Club and Fairfield Stables; without fail, all of them immediately bringing to mind images of the playgrounds of the well to do in either old or new England. Riviera Maison’s signature is writing on items what they are to be used for. From simple words like ‘books’ or ‘tea’ to more elaborate texts like “Martha’s Vineyard Recipe’s” or “Je ne Sais Quoi” in the back seat of a sofa. One might find it a bit annoying that the basket they bought for toys, has ‘bread’ or ‘laundry’ written on it in elegant and contrasting handwritten letters. However, over all, the collection succeeds in making you believe that with the right furniture and accessories, you too can live the dream. And I can only admire the brand for their sheer persistence and coherence in what they believe works. And it does. Most recently they opened a 700m2 flagship store in Düsseldorf.
The brand is a hit with consumers willing to splash out a bit, and magazines and websites all over the world have long ago picked up on this.