The New Ikea catalogue!


Anyday now the new Ikea catalogue will be distributed. Yesterday I attended the Pre-launch party of the new catalogue here in Amsterdam. The venue was spectacular; the new rooftop bar in the Double Tree Hilton hotel. The PR team put in great effort and decorated a room identical to the cover of the new catalogue. Even the view looked similar!

De nieuwe IKEA gids

The cover of the new Ikea catalogue

The collection shows a lot of known and loved items, but also many new arrivals. The PS 2014 wardrobe for instance. It looks like a metal case, but also like a locker. It has a nice industrial feel to it either way. I am particularly smitten with the small Knopparp two-seater sofa. It comes in both bright yellow and grey, and is a steal at €69,99!And I love the Strandmom chair. I wrote an article about this great piece two years ago.

De Knopparp is een kleine tweezitsbank voor nog geen 70 euro!

You gotta love the Knopparp sofa!

IKEA PS 2014 garderobekast

IKEA PS 2014 wardrobe

At the door we were handed a goodie bag, or rather basket, with among other items the wonderfully nostalgic Dekad alarm clock

Dekad, de nostalgische wekker van Ikea

Dekad, de nostalgische wekker van Ikea

Did you know that the Ikea catalogue is the largest period publication? It is printed in a staggering circulation of 217 copies in 49 countries worldwide, and translated in 32 languages.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s