Anyday now the new Ikea catalogue will be distributed. Yesterday I attended the Pre-launch party of the new catalogue here in Amsterdam. The venue was spectacular; the new rooftop bar in the Double Tree Hilton hotel. The PR team put in great effort and decorated a room identical to the cover of the new catalogue. Even the view looked similar!
The cover of the new Ikea catalogue
The collection shows a lot of known and loved items, but also many new arrivals. The PS 2014 wardrobe for instance. It looks like a metal case, but also like a locker. It has a nice industrial feel to it either way. I am particularly smitten with the small Knopparp two-seater sofa. It comes in both bright yellow and grey, and is a steal at €69,99!And I love the Strandmom chair. I wrote an article about this great piece two years ago.
You gotta love the Knopparp sofa!
IKEA PS 2014 wardrobe
At the door we were handed a goodie bag, or rather basket, with among other items the wonderfully nostalgic Dekad alarm clock
Dekad, de nostalgische wekker van Ikea
Did you know that the Ikea catalogue is the largest period publication? It is printed in a staggering circulation of 217 copies in 49 countries worldwide, and translated in 32 languages.
What a clever idea! Ikea Norway asked fans through Facebook and Instagram to photograph their favourite item from the catalogue. They were asked to make use of the hashtag #ikeakatalogen. To encourage people to join, IKEA selected a weekly winner who would win their photographed item. Within 4 weeks the social media edition of the Catalogue 2014 was a fact.
This is cool! Ikea is about to launch part of their collection in miniature dollhouse size! The Swedish retail giant decided on this after a poll showed kids wanted a more modern interior for their dolls too. Since forever, I have been pondering on an idea to start a modern and exclusive line of dollhouse furniture. But if Ikea is already zoning in on this with their cheap and mass-produced collection, I might have missed the boat?
Ikea dollhouse collection
The dollhouse furniture set is called Huset. It features the Klippan sofa, Lack table, Expedit shelving unit, Stockholm rug, Famnig Hjärta pillow and Vago chair.
It will be available from early August, when Ikea launches its 2014 catalogue, and will be priced at around $19,- / €9,99
Remember my earlier post about ‘De Huizenfee‘, the Home Fairy? She recently sent me these pictures of her work in the famous Wisseloord Studio’s in Hilversum, the Netherlands. These studio’s were set up by Philips in 1978 to record albums for their record label. Many famous people made use of the facilities including Elton John, ELO, The Rolling Stones, the Police and the late Michael Jackson. The studio recently underwent big renovations and that called for a new interior too. De Huizenfee and her magic wand were called to decorate. An architect provided the blank slate. Ikea, vintage design, one off’s and some amazing pieces from the old interior, together with the magic touch of de Huizenfee provided the ingredients for the final result. Great work!
The White Lounge at Wisseloord Studio’s. Styling by de Huizenfee
The Blue Lounge at Wisseloord Studio’s. Styling by de Huizenfee