What a clever idea! Ikea Norway asked fans through Facebook and Instagram to photograph their favourite item from the catalogue. They were asked to make use of the hashtag #ikeakatalogen. To encourage people to join, IKEA selected a weekly winner who would win their photographed item. Within 4 weeks the social media edition of the Catalogue 2014 was a fact.
Photographer Léo Caillard and photo editor Alexis Persani came up with a very simple, and very cool idea. They ‘dressed’ classical statues in contemporary hipster outfits. The result; the sculptures look very cool and attractive. I guess figure hugging shorts, shirts and trousers work on any type of muscular body; even a marble one.
Hipster sculpture by photographer Léo Caillard and photo editor Alexis Persani