Tag Archives: first

The Social Catalogue – Entire Ikea collection available on Instagram

What a clever idea! Ikea Norway asked fans through Facebook and Instagram to photograph their favourite item from the catalogue. They were asked to make use of the hashtag #ikeakatalogen. To encourage people to join, IKEA selected a weekly winner who would win their photographed item. Within 4 weeks the social media edition of the Catalogue 2014 was a fact.