Tag Archives: Catalogue

The New Ikea catalogue!


Anyday now the new Ikea catalogue will be distributed. Yesterday I attended the Pre-launch party of the new catalogue here in Amsterdam. The venue was spectacular; the new rooftop bar in the Double Tree Hilton hotel. The PR team put in great effort and decorated a room identical to the cover of the new catalogue. Even the view looked similar!

De nieuwe IKEA gids

The cover of the new Ikea catalogue

The collection shows a lot of known and loved items, but also many new arrivals. The PS 2014 wardrobe for instance. It looks like a metal case, but also like a locker. It has a nice industrial feel to it either way. I am particularly smitten with the small Knopparp two-seater sofa. It comes in both bright yellow and grey, and is a steal at €69,99!And I love the Strandmom chair. I wrote an article about this great piece two years ago.

De Knopparp is een kleine tweezitsbank voor nog geen 70 euro!

You gotta love the Knopparp sofa!

IKEA PS 2014 garderobekast

IKEA PS 2014 wardrobe

At the door we were handed a goodie bag, or rather basket, with among other items the wonderfully nostalgic Dekad alarm clock

Dekad, de nostalgische wekker van Ikea

Dekad, de nostalgische wekker van Ikea

Did you know that the Ikea catalogue is the largest period publication? It is printed in a staggering circulation of 217 copies in 49 countries worldwide, and translated in 32 languages.

 

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The Social Catalogue – Entire Ikea collection available on Instagram


What a clever idea! Ikea Norway asked fans through Facebook and Instagram to photograph their favourite item from the catalogue. They were asked to make use of the hashtag #ikeakatalogen. To encourage people to join, IKEA selected a weekly winner who would win their photographed item. Within 4 weeks the social media edition of the Catalogue 2014 was a fact.