A recent study in the Netherlands shows that 82% of parents are annoyed by the sheer inexhaustible amount of necessary baby-products that fill the house with the arrival of a baby. Most of the time these products are made of sensible plastics that are produced to last forever, but not to look pretty. Especially those parents who spent a lot of time decorating their home to a certain standard.
Funny enough, especially the dads out there would like to see products that are both functional and appealing. 50% of them say they think there is room for improvement there. Bloom, a company founded by 4 fathers, agrees. They design baby products that target trend- and style-conscious parents with a range of furniture that adheres to both quality and an attractive package. The products have been very popular in the USA and Canada for quite some time now. Many Hollywood stars like Angelina Jolie, Halle Berry, the Kardashians and Orlando Bloom (what’s in a name) are fans. But the products are taking other parts of the world by storm too.