Great photography sells a home!


In an older post I already touched the subject; how good photography sells a house. Or rather, how bad photography doesn’t! People hunting for homes usually look online first. The very first thing they see of a potential home is a picture. If that picture doesn’t immediately grab their attention, chances of them buying the house are slim. I have a hard time understanding realtors who don’t live up to this golden rule. Why would a rule that applies to groceries, cars, clothes etc not apply to what might very well be the most expensive purchase ever?

Somebody who understands this is Dennis van Duijn of O Kijk! Panografie. He specializes in panoramic photography, and puts his talents to use for presentations of homes for sale as well as museums, restaurants and hotels. A recent project he shot, a houseboat in Rotterdam, sold  within a matter of weeks after it was put on the market. I am pretty sure the presentation had something to do with it. The price, a friendly € 315.000,- might have had something to do with it too; but that’s Rotterdam for you! A similar boat in Amsterdam would have set you back an easy €150.000 more.

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